Specifically, you want to link from high-authority web pages to pages that need more authority. A while ago I noticed more and more bloggers writing about voice search. Sometimes you want to create something bigger and better than what’s out there. So even though long tails have relatively low search volume levels, they’re much easier to rank for. Keyword research is usually the first step of any legit SEO strategy.

Own an online store and still getting to grips with your SEO basics? Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.

Known for its robust backlink analysis, Ahrefs also provides keyword tracking, content analysis, and competitive insights, supporting both on-page and off-page SEO strategies. The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be.

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Track SEO performance with paid or free key word and website monitoring tools. The best SEO solutions for beginners have simple user interfaces and in-app tips, so you can act quickly on insights. Evaluate your website for SEO to identify and prioritize site errors, like slow loading times. A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed. The first is the checklist template that you can customize to your liking. You can print it out or make a copy of the Google Doc to use when publishing pages or running SEO Anomaly content audits.

First, ensure that your website works correctly and that your technical SEO is up to par. Secondly, create content that is user-centered and focused on the right keywords. Thirdly, work on the usability and speed of your site to help users and search engines around your website. Add keywords to the beginning of your page titles – When possible, add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what the page content is about.

• As you’ll see shortly, the plugin also handles code tasks behind the scenes.
• It’s all about page SEO, it’s an important ingredient for online visibility.
• If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices.
• Is this text easy to read for you without leaning toward the screen?

Perform final checks and publish your content

Linking from one page to another signals to search engines that the linked page is relevant and valuable, which can improve its visibility in search results. Headings work alongside title tags and meta descriptions to create a cohesive and optimized on-page SEO strategy. You can improve visibility, usability, and overall site performance by aligning these elements. Before you learn how to create an SEO strategy, you need to understand what it is and what it entails. The successful implementation of an efficient strategy allows you to gain more search engine traffic, significantly boosting your sales and authority.

You get unlimited access to creative assets and can organize and use them however you like. This article is your complete 101 guide to On-page SEO, what it means, why it makes a difference to search engine crawlers, and how to implement it in 2024. Google search algorithms have become more intelligent, and besides keyword relevancy in content, they are also looking for topic relevancy. The truth is, it is not the number of words that brings high rankings, but the fact that the long post usually covers the topic in the most comprehensive way.

Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight. With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google’s own research shows that synonyms actually play a role in up to 70% of searches. It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF). Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work.