So, by internally linking from one page to another, you’re giving the algorithm a pattern to follow. As an example, our product marketing team optimized Marketing Hub’s page to a T. It can cross-reference hundreds of thousands of sources to determine whether you’re an authority in the field. These days, SEO isn’t just about writing SEO-optimized content and hoping the algorithm will discover you.

It’s about making a lasting impression and building relationships with your prospects and customers. In addition to the number of relevant connections, endorsements for skills and written recommendations highlight your authority and improve your reputation. While it isn’t technically SEO, it still has a positive influence on your search ranking. Digital marketers optimize LinkedIn pages for the same reason they use SEO for any webpage. Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks.

Ultimately, the number of topics for which you create pillar pages should coincide with your business needs, like the number of products and offerings you have. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use. Using search volume and competition as your measurement, you can create a list of short-tail keywords that are relevant to your business and are being searched for by your target audiences. Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches.

Businesses that could navigate and sustain the changing seasons of life. So much so that while most were closing their doors, 2021 was the most successful year of business for both of their individual businesses. They have made guest appearances on podcasts such as Stronger Business, The Ultimate Blog podcast and Motherhood Anthology.

How can I improve my website’s search ranking?

This guide will walk you through some of the most common and effective improvements you can do on your site. To stay current with the latest SEO best practices and algorithm updates, follow reputable industry blogs, attend conferences, and participate in online communities. Then, improve the underperformers and fine-tune your overall strategy based on your learning. This info will guide how you create content and help you speak in a way that connects with your audience. Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape. Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate.

How Does SEO Work?

Google rewards high-quality, user-friendly content and penalizes spam. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations. These pages are generated SEO Anomaly from a template and populated with data from a database.

• Though it can be time-consuming, link building is a well-acknowledged way to enhance your search engine rankings.
• In order to fuel your SEO report, you’ll actually need to have completed some SEO activities, and below, I’ll give some high-quality examples of successful SEO.
• In the case of Google, if you want to appear on the SERPs for specific searches, you can use Google Ads to position your brand on top of the results.

There are a variety of different things you can include in your SEO strategy. In order to fuel your SEO report, you’ll actually need to have completed some SEO activities, and below, I’ll give some high-quality examples of successful SEO. “Your blog will likely become your biggest traffic generator, providing you’re doing it properly,” says Ashbridge. To get your SEO content strategy off the ground, make a list of topics you’d like your content to address. I reached out to Nedim Mehic, who has 10 years of experience in SEO. At the HubSpot blog, we call this the pillar-cluster model, which helped us overcome a year-long traffic plateau.