While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results. So before we get into the actual SEO ranking factors, let’s start by answering some basic questions most people have about SEO. We’ve created this handy table of contents if you want to skip ahead to the SEO ranking factors.

Crawling and Indexing Errors on Google Search Console

If your SEO efforts do not boost conversion rates, it is time to reassess your strategy. I once helped a software company move from position 11 to position 3 for an important transactional keyword. That move alone contributed to a 25% increase in organic conversions.

The Great Bing Optimization Advantage

For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear. Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale.

Search engines look at your social media activity to gauge brand relevance and authority. SEO is critical for small businesses in 2025, where online visibility can make or break success. Search engines like Google are the gateway to most online experiences, with 68% of all website traffic coming from searches.

In spite of that average, there’s no way to write the “perfect” number of words. The perfect length for any piece of content is dependent on the reader’s goal and the subject matter. If your content is duplicated or too similar to other web pages, it could negatively impact your SEO. Let me know if you want to continue with more details in a specific section or if there’s another focus you’d prefer. For the full article, each of the 200 factors would have a brief description like those above, grouped by the SEO area they belong to (e.g., On-Page SEO, Technical SEO). This way, each section gives a comprehensive overview of how individual factors influence SEO, along with recommendations for each factor.

• A higher number of internal links to a specific page can reflect its importance.
• Using LSI keywords would be one way of making sure your restaurant ranks for both sets of questions.
• Resource link building involves creating valuable resources, such as industry guides, tool lists, or directories, that other websites would find useful and want to link to.
• Being listed on the first page of Google search results, particularly in the top positions, significantly boosts the likelihood of users clicking on your site.

To support the validity of the correlations of binary features in our study, therefore, an average value must be specified in the rule. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. You’ve probably heard the term SEO, but creating an effective strategy requires a strong understanding of what it is.

You’ll get a user-friendly report that makes it easy to see how your rankings have changed since the last SERP fetch. This includes increased clickthrough rates, dwell time, and bounce rates. Google has indicated that security is a factor they consider when ranking websites. One of the most important security measures to take is to use an HTTPS protocol. You now have a list of high-intent keywords that demonstrate a desire to buy. With the LowFruits KWFinder tool, you can discover which keywords have this buying intent.

Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first rather than sites geared to desktop computers. If your site is mobile-optimized, you can avoid getting needlessly under-ranked. With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. A good and SEO Anomaly informative introduction is essential to prevent the viewer from jumping off, as this usually happens in the first seconds of a video. You have to signalize that your video has the answer to the questions of the users. In between, tension must be built up so that the viewers arouse interest.

Relying on just 1 ‘link type’ such as guest posts, for example, stands out. You want a diverse mix of link types coming from relevant and authoritative sources. Google have a patent that shows the age of a backlink is relevant. A link from an authoritative page from an authoritative domain is the holy grail. The overall authority of the page that you are getting a link from also plays a big role.

By doing keyword research, you will be able to create content that aligns with your business and gets people to your website. This will enable you to set up an SEO strategy and plan to continue working on this throughout the year. That’s why it’s important to create a realistic plan and keep yourself (or your team) to it.