SEO also serves as a reliable and budget-friendly marketing strategy to help you drive traffic to a website and grow conversion rates. Practices that violate our spam policies may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. Shopify stores have an advantage over sites on alternative website builders because Shopify is built for speed.

As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword. Title tag and meta description are HTML elements that represent the title and description of the page. They are displayed in the search results or when the page is shared on social media. Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to SEO Anomaly other quality resources can be good for you from an SEO point.

Untick “Discourage Search Engines” Settings

The good news is that you don’t have to be an SEO expert to start. Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge. It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use. This emphasizes to Google that your page is focused on that keyword and topic. Although not as important as your title tag, you do want to use your keyword once in your page’s URL. Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same.

By February 21, our comprehensive approach delivered impressive results across all targeted locations. Your website isn’t just a digital brochure—it’s the engine that powers your local SEO success. While your Google Business Profile (GBP) acts as the front door, your website is the foundation that tells search engines exactly who you are, where you serve, and why locals should choose you.

That way, you can give yourself a competitive edge regarding your site and its content. Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense. Specifically, you want to set up an SEO-friendly site architecture. In fact, tools like Screaming Frog exist for people that want to run DIY audits. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles. For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back.

Should you do link building?

• Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyze competitors’ SEO.
• Search engines like Google and Bing use a number of ranking factors to determine and provide the most relevant content for a particular search term.
• You can experiment with buying search ads for your own business if you have the budget.
• It ensures that your company shows up when potential customers search for services or products “near me” or in a specific city, town, or neighborhood.

There are a number of helpful resources online, from in-person interest groups to convenient online courses, many of them free. Becoming an expert, however, takes time, patience, and a willingness to experiment. A list that would be even better and more complete with a link to my SEO audit post.

What kind of data can you find in GA?

The majority of search engines offer advice on how to raise your page rating, but the precise algorithms are closely guarded and often updated to prevent abuse. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO. Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate.