When the wash is as sexy as the cut, we know we've found something spectacular. Denim manufacturer Jeff Rudes teams up with Celebrity stylist Susie Crippen. The two set out to create a classic and sophisticated jean with the emphasis on fit while tending to one mandate; no excess hardware or embellishments. Paying attention to stitching details and clean dark finishes, together they have created a combination of sexiness and style in a women’s jean while allowing the woman to feel comfortable. “It’s about a women looking beautiful in her jeans, not the jean drawing attention to her” says Susie.
Jeff pioneered the American French jean boom in the late 70’s with his first jeans brand Paris 2000. An avid jean enthusiast, herself, Susie had access to the leading jean company’s latest trends and feedback from the women wearing them. The ultimate result of their creation was the simplicity of J BRAND. Clean pockets, classic dark washes and a smashing silhouette.
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