Free people recognizes that women of all ages need a line of comfort clothing - sweaters, knits, wovens and accessories - that catered to their intelligence, free spirit and desire for something a little extra special. The design group took this unique approach to clothing and applied it to the creation of Free People Boutiques. Free People designs fit well and are always stylish without being trendy. Real clothes for real fashionistas who enjoy real comfort at a real price!
Here's an interesting story about Free People's Spring catalog: Here's a little about the shoot from our creative director... Our April book was based on a trend called “Mayan”, taking typical print/color palettes of that culture and translating them into modern silhouettes. We’ve had great success working in Mexico in the past (January 08 book), so we decided to head back. This time, our production scout, Dominique took the team to Tulum...about an hour’s drive or so from Merida, where we’ve done most of our shooting up until this point. Tulum was gorgeous...white sand, green-blue ocean, teeming with lots of nomadic, free-spirited folks (including the guy on pg 6 and 13). Most of our beach shots were taken there; the rest were taken on the road, driving to and from that location. Very spontaneous shoot...and one of our favorites so far.
P.S. The headdress on the front cover was actually purchased in the Houston, TX airport. Winds forced our plane down, and the team wasn’t able to make its connecting flight to Merida...so we hung out for a long time, waiting for our luggage, and found this. Not Mayan, necessarily, but made for an awesome prop. :)
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